by Josh Lusk | Jul 29, 2025 | AI
Content Prefix AI Insight AI now drives huge referral traffic and favors trusted news: 95% non-paid sources and 27% from journalism, reshaping PR. Quick Answer Key shifts: AI cites non-paid sources 95% and journalism 27%, sending 1.13B referrals. PR teams should...
by Josh Lusk | Jul 22, 2025 | AI
Content Prefix AI Insight OpenAI’s ChatGPT Agent lets pros offload research and grunt work while keeping humans in control, policies current, and permissions tight. Quick Answer Describe tasks and watch Agent execute in a safe sandbox. Start with list building and...
by Josh Lusk | Jul 18, 2025 | AI, Financial Services
Content Prefix AI Insight Personalized outreach is failing. Agentic AI lets advisors deliver timely, hyper-relevant messages in a branded app clients actually open. Quick Answer Replace static CRM tags with real-time data and focused AI agents to trigger updates,...
by Josh Lusk | Jul 16, 2025 | AI, Company News, Public Relations
Content Prefix AI Insight Gregory FCA built an award-winning AI-first PR platform with custom tools that boost results, transparency, and client impact. Quick Answer From CrisisCalm to Newsprint, our AI tools plus training drive faster strategy, smarter reporting, and...
by Josh Lusk | Jul 15, 2025 | AI
Content Prefix AI Insight GPT-5 could unify research, writing, and analysis across text, image, audio, and video, streamlining communications work end to end. Quick Answer Expected upgrades: stronger reasoning, longer memory, and multimodal fluency that cut tool...
by Josh Lusk | Jul 8, 2025 | AI
Content Prefix AI Insight Cloudflare’s “penny for access” pay-per-crawl model introduces a new frontier in monetizing AI content access. Quick Answer The idea of charging AI crawlers per scrape raises critical questions: will AI pay up or find a workaround, and who...
