by Josh Lusk | Jul 23, 2024 | AI
What You Should Know How the Paris Olympics Plan to Leverage AI The 2024 Paris Olympics will kick off opening ceremonies on Friday. The landmark event for athletic prowess will feature several AI applications that the International Olympic Committee hopes will be...
by Josh Lusk | Jul 18, 2024 | AI, Public Relations
AI continues to pick up new capabilities that support the work of PR, but these systems still have shortcomings and limitations. To get a clearer view of the landscape, Greg Matusky hosted Darryl Sparey, Managing Director and co-founder of Hard Numbers, a U.K.-based...
by Josh Lusk | Jul 16, 2024 | AI
Editor’s note: Our little newsletter turns one this week! Thanks for following along, whether you’ve been reading since last July or just started subscribing. Hopefully it has provided some insight on how AI is affecting PR and communications. We’re open to change, so...
by Josh Lusk | Jul 12, 2024 | AI
AI often feels like a mystical black box, shrouded in complex jargon and technical obscurities. The companies that find real value in AI are the ones that strip away the mystique and focus on practical, everyday applications. In a recent episode of The Disruption is...
by Josh Lusk | Jul 9, 2024 | AI
What You Should Know Big AI vs. small AI While we wait for GPT-5 and other next-generation large language models, tech companies are busy releasing small and medium language models that are faster to train and run. Smaller models often require less training data...
by Josh Lusk | Jul 2, 2024 | AI
What You Should Know AI Takes Center Stage in Streaming the Paris Games The Olympics will be underway in Paris in just over three weeks, and streamers will get customized daily recaps from Al Michaels through the lens of AI. NBC will make the recaps available in its...