by Josh Lusk | Jun 11, 2024 | AI
What You Should Know What Does ‘apple intelligence’ mean for pr pros? Apple was early to innovations like digital music players, smartphones, and tablets. It was so late to artificial intelligence (AI) that it needed a wow factor to compensate for its...
by Josh Lusk | Jun 7, 2024 | AI, Public Relations
AI can double your content output and reduce social media prep time from days to hours, but it still can’t write a decent media pitch. Michael Smart, the “czar of PR” and CEO of Michael Smart PR, joins Greg Matusky to explore this paradox in the latest episode...
by Josh Lusk | Jun 4, 2024 | AI
Headlines You Should Know Using AI to Combat Misinformation Last week, the United Nations held its annual AI for Good Summit, which focused on fighting AI misinformation with AI. Tech companies are also trying to raise awareness of the issue and keep their...
by Josh Lusk | May 31, 2024 | AI
AI can make communicators more efficient at many tasks, but one assignment beyond the jagged edge of AI capabilities has been pitching the media. AI-written pitches often miss the mark for a variety of reasons, but future AI advances could finally thread the needle. ...
by Josh Lusk | May 28, 2024 | AI
Headlines You Should Know Journalism’s Evolution Continues as More Newsrooms Get in on AI Deals There seem to be two distinct routes newsrooms take with AI these days: licensing deals or litigation. The New York Times is the standout example of the latter while more...
by Josh Lusk | May 23, 2024 | AI
Generative AI has been dubbed the next industrial revolution, promising to be a bedrock technology that startups can build around to solve business and societal problems. These startups have already played a role in reinventing Pittsburgh — a city once known as an...
