by Josh Lusk | Dec 18, 2023 | AI
AI is transforming how we create content, engage audiences, and even conceptualize entire campaigns. Yet misconceptions still abound, especially around what tasks AI does well. In this conversation for The Disruption Is Now, host Greg Matusky speaks to KX’s...
by Josh Lusk | Dec 12, 2023 | AI
Headlines You Should Know Google’s Gemini Launch … Could Have Gone Better Google’s chatbot, Bard, had been running on a large language model called LaMDA that was released in 2021. Last week Google released Gemini, a new LLM that now powers Bard and one the company...
by Josh Lusk | Dec 11, 2023 | AI
The announcement of GPT-4 Turbo and custom GPTs opens a lot of new possibilities for PR. That’s according to Tom Fry, cofounder of Resonance PR and a technologist at heart — he studied engineering and computer science at the University of Cambridge. Tom’s tech...
by Josh Lusk | Dec 5, 2023 | AI
Headlines You Should Know Where’s the Ethics Line with Generative AI? In a little over a year since ChatGPT burst onto the scene, AI has been used to write a lot of copy. Communications pros have started leveraging it for work, students have gotten an extra hand to...
by Josh Lusk | Dec 4, 2023 | AI
Dr. Mario Garcia has helped media transition from black and white newspapers to color, adapt their print layout to the internet, and rethink design once again for mobile devices. Now he sees AI as the next big revolution in journalism. Garcia is a professor at...
by Josh Lusk | Nov 29, 2023 | AI, Conferences & Events, Consumer Tech, Gaming/esports, Health Tech
We’re weeks away from CES 2024, and everyone is busy finalizing plans. As you prep media materials and review your travel and timing, questions will inevitably arise. Should we sign up for the pre-show media-only events? How are we actually going to stand out among...
