by Josh Lusk | Apr 15, 2016 | Consumer Tech, Social/Digital Marketing
Influencer marketing. If you work in communications, you’re bound to have heard the phrase. When seemingly anyone can become Instagram famous, tapping social media influencers has quickly become a check list item for brands looking to reach new eyes and minds. And...
by Josh Lusk | Jan 7, 2016 | Conferences & Events, Consumer Tech, Event Strategy
When I wrote in November about the top 3 technologies that would steal the show at CES 2016, I left one glaring hole. No, it wasn’t that hoverboards were banned from the show (which, by the way, we saw!). Rather, it was the massive, immersive presence of virtual...
by Josh Lusk | Nov 12, 2015 | Conferences & Events, Consumer Tech, Event Strategy
International CES has brought us the first curved OLED TVs, mini drones, and robot humanoids. What will we see in the 15-mile trek across the Las Vegas Convention Center (and Sands Expo Center, and Venetian, and an untold number of hotel suites) in 2016? I’ll be...