by Mark Grandstaff | May 13, 2022 | Consumer Tech, Content Marketing, Financial Services, Social/Digital Marketing
The rise and staying power of TikTok are significant given how video-based apps before it like Vine came and went before establishing a real footing. If you haven’t yet been caught in an hours-long doom-scroll of short-form videos on TikTok, then you might not realize...
by Mark Grandstaff | Sep 21, 2021 | Content Marketing, ESG, Financial Services, Public Relations
The call for accelerated climate action is ringing loud and clear in New York City this week, as global government, business and environmental leaders convene for the 76th U.N. General Assembly and coinciding Climate Week summit. With just two months until the 2021...
by Mark Grandstaff | Jun 4, 2021 | Content Marketing, Financial Services, Public Relations, RIAs, Thought Leadership
Could COVID-19 actually have had positive repercussions for the financial planning profession? Over the past year, demand for financial advice has skyrocketed, with over 70% of advisers reporting a larger client base now than before the pandemic. Looking ahead,...
by Mark Grandstaff | May 18, 2021 | Content Marketing, Financial Services, Public Relations, Thought Leadership
A lot has certainly changed in the past year. Most broadcast interviews moved to Zoom, Skype or other virtual platforms as even the anchors and reporters worked remotely. Now with the nationwide vaccine rollout, we may see a return to in-studio and satellite...
by Mark Grandstaff | May 12, 2021 | Content Marketing, Financial Services, Public Relations, RIAs, Social/Digital Marketing
As we start to emerge from the pandemic, the positive sentiment around a full economic recovery is palpable. We’re making plans again, from dinners out and family vacations to in-office hours and in-person conferences. In gradually shifting back to pre-pandemic life...
by Mark Grandstaff | Jan 15, 2021 | Content Marketing, Creative Services, Financial Services, RIAs, Social/Digital Marketing
Is it just me, or are you getting invited to a slew of webinars on the regular? While webinars can be very effective for prospecting and marketing, the deluge of virtual events in this “new normal” has left the financial industry in a fuzzy state of webinar fatigue. ...
