by Josh Lusk | Mar 15, 2017 | Content Marketing, Event Strategy
Amid the roar of South by Southwest (SXSW for the uninitiated), there’s a seemingly endless selection of avenues to travel down. First, there are the big paths. Film, music, and interactive. Interactive, while an extremely diverse track in its own right (featuring a...
by Josh Lusk | Feb 3, 2017 | Content Marketing
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your story, whether it’s a press release announcing your new product, a thought-leadership blog post, or a contributed article for Forbes. And while there are...
by Josh Lusk | Mar 23, 2016 | Content Marketing, Social/Digital Marketing
A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same study found that only 59 percent rated their blogging efforts as effective, down from 2015. There are likely a number of reasons why that...
by Josh Lusk | Jan 28, 2016 | Content Marketing, Public Relations
You can’t become a better writer overnight. But you can develop habits, acquire skills, and spot opportunities that will raise the quality of your PR and content marketing campaigns. These steps are especially important for tech companies, where a focus on engineering...
by Josh Lusk | Nov 6, 2015 | Content Marketing, Public Relations
Google “how to write a press release” and you’ll see a lot of examples that follow the same tired template. Stock quotes. Company taglines that take up three lines of text. Headlines that mean nothing to someone unfamiliar with the company. Thousands of releases hit...
by Josh Lusk | Oct 20, 2015 | Content Marketing, Public Relations
The moment you open this Grantland story (R.I.P.) about Jeff Henry, water slide pioneer, you’re shooting down Henry’s 17-story creation, the largest water slide in the world, and into the narrative. Take note. What better way to start an article on water parks than to...
