Gregory Named 'PR Agency of the Year' by PR DailyNamed 'PR Agency of the Year' by PR Daily
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Launching an ETF in 2019? Rethink your marketing mix

Launching an ETF in 2019? Rethink your marketing mix

by Josh Lusk | Apr 29, 2019 | ETFs, Financial Services, Public Relations

More than 300 new ETFs have been launched since Jan. 1, 2018. While the pace of launches in 2019 has slowed compared to what we saw in 2018, the urgency to claim investor mindshare is stronger than ever. The fierce one-two punch of an M&A-fueled consolidation of...
How the financial services industry is successfully reaching women

How the financial services industry is successfully reaching women

by Josh Lusk | Mar 21, 2019 | ETFs, Financial Services, RIAs

The momentum behind the gender equality and women’s empowerment initiatives has never been greater. At an unprecedented level, industries are now recognizing women’s buying power and professional influence. Financial services marketers are among those strategically...
Highlights from the 2019 Inside ETFs conference

Highlights from the 2019 Inside ETFs conference

by Josh Lusk | Feb 20, 2019 | ETFs, Financial Services, RIAs

Last week, more than 2,300 ETF issuers, financial advisers, institutional investors, hedge funds and other industry participants gathered in sunny Hollywood, Florida, for the world’s largest and most esteemed exchange-traded fund conference – Inside ETFs. The four-day...
Video: Previewing the influential Inside ETFs conference

Video: Previewing the influential Inside ETFs conference

by Josh Lusk | Feb 6, 2019 | Conferences & Events, ETFs, Financial Services

Inside ETFs represents the largest gathering of professionals in the burgeoning exchange-traded fund industry. This year’s event will occur Feb. 10-13 at the Diplomat Beach Resort in sunny Hollywood, Florida, and we have it covered! In this exclusive preview...
The media wants your written commentary: Now what?

The media wants your written commentary: Now what?

by Josh Lusk | Nov 20, 2018 | ETFs, Financial Services, RIAs

​The next time your financial services firm engages in a media interview, it might not be via phone. Reporters across a wide variety of outlets are increasingly relying on written source commentary versus the traditional phone or – seldom, yet valuable – in-person...
Video: Previewing the Schwab IMPACT 2018 conference

Video: Previewing the Schwab IMPACT 2018 conference

by Josh Lusk | Oct 22, 2018 | Conferences & Events, ETFs, Financial Services, RIAs

Our team is gearing up for the annual Schwab IMPACT conference, which will be held in Washington, D.C., from Oct. 28-31. Ahead of what is one of the largest gatherings of registered investment advisers (RIAs) from across the country, I sat down with my Gregory...
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