by Josh Lusk | Mar 4, 2014 | ETFs, Financial Services, RIAs
As a top financial PR firm, we’ve had the fortune of working with a diverse group of financial services firms. Mutual funds, ETF sponsors, CPA firms, banks, and asset managers have populated our client roster for years. However, our financial PR unit was formed when a...
by Josh Lusk | Jan 24, 2014 | ETFs, Financial Services
There is no denying it: with more than $2 trillion in assets invested in ETFs, there is a tremendous opportunity to be had as evidence points to even further growth in the industry. But as we’ve witnessed firsthand, the entrepreneurial fund sponsor must run a marathon...
by Josh Lusk | Jan 3, 2014 | ETFs, Financial Services, RIAs
Investment firms have been content marketers for decades. Today, newsletters, direct mail pieces, conference calls, and seminars have been replaced or complemented by blogs, email campaigns, and webinars. The goal has not changed — firms want to deliver timely,...
by Josh Lusk | Dec 2, 2013 | ETFs, Financial Services
For the past five years, you have championed your Chief Investment Officer. You have promoted this person to the market. You have introduced him or her to one client after another, applauding a defined investment thesis, convincing the world of its right and might....
by Josh Lusk | Nov 11, 2013 | ETFs, Financial Services, RIAs, Social/Digital Marketing
Last month marked my tenth year working in financial communications, and the only constant over that time has been change and challenge. Breathtaking really, and while looking back, a few themes emerge: 1) It’s not about performance, stupid, or is it? Time and again,...
