by Mark Grandstaff | Jan 21, 2025 | ETFs, Financial Services
As the Trump administration takes office, ETF issuers face an environment marked by both uncertainty and opportunity. Although many questions remain about which legislative measures will actually materialize, early signs suggest the ETF industry is poised to benefit...
by frogdog tech | Jul 11, 2024 | ETFs, Financial Services, Public Relations
Active ETFs have the investing world’s attention, creating an opportunity for issuers to drive flows with smart media relations strategies. According to Morningstar Direct, actively-managed ETFs boasted $444 billion in assets as of October 2023, nearly tripling their...
by Mark Grandstaff | Jun 18, 2024 | ETFs, Public Relations, RIAs
We keep an ear out for the trends and emerging stories that drive the wealth management industry. The organic growth story looms large in conversations with our clients, on conference stages, at exhibitor booths, and during after-hours networking. But what about...
by Mark Grandstaff | Feb 20, 2024 | ETFs, Event Strategy, Financial Services
The 2024 Exchange ETF Conference showed how much the ETF industry has matured over the years as a full partner in the delivery of holistic financial advice. The programming alone justified attendance, including the likes of Dr. David Kelly, J.P. Morgan’s chief global...
by Josh Lusk | Feb 7, 2024 | ETFs, Financial Services, Public Relations
Whether it’s your first or fiftieth ETF launch, you can draw from a wide range of marketing and PR strategies to drive attention to your fund before, during, and after launch day. The work of building awareness should start weeks, if not months, before the launch of...
by Mark Grandstaff | Apr 18, 2023 | Content Marketing, ESG, ETFs, Financial Services
The theme for Earth Day 2023, “Invest in Our Planet,” comes at a challenging time for sustainable investing. The ESG movement is facing significant political pressure, while market turmoil and the recent banking crisis have limited funding to climate startups. ...
