by Mark Grandstaff | Apr 20, 2022 | Conferences & Events, ETFs, Public Relations
The inaugural Exchange: An ETF Experience conference in Miami Beach, Florida, last week drew a gathering of ETF sponsors, advisors and service providers not seen since before the pandemic. The conference halls, marketplace and after-hours discussions were humming with...
by Mark Grandstaff | Mar 17, 2022 | Careers, Conferences & Events, ETFs, Financial Services
Study after study has revealed the disproportionate impact of COVID-19 on women in the workforce. The pandemic dealt a major economic setback in the fight for gender equity, as women suffered 55% of job losses due to COVID-19, while others were forced to drop out of...
by Mark Grandstaff | Oct 21, 2021 | ESG, ETFs, Financial Services, Public Relations, RIAs
The primary goals of any PR campaign are to obtain quality media exposure for your business and reach the right audience. One of the best ways to do this is by leveraging topics that are already trending, and then adding to the discussion in a way that provides unique...
by Mark Grandstaff | Jan 25, 2021 | ETFs, Financial Services, Public Relations
When I first started at Gregory FCA nearly six years ago, ETF launches were still a relatively novel event and considered newsworthy in their own right. Since then, the ETF market has become increasingly saturated as retail investors, advisors and institutions alike...
by Mark Grandstaff | Jan 5, 2021 | ETFs, Financial Services, Public Relations
Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...
by Mark Grandstaff | Jul 22, 2020 | Content Marketing, ETFs, Financial Services, RIAs, Social/Digital Marketing
In today’s age of social distancing caused by the coronavirus, communications have shifted almost entirely online. Networking events have been replaced with webinars, client meetings have shifted to video calls and people are flocking to social media and other digital...
