by Josh Lusk | Sep 17, 2019 | Conferences & Events, Consumer Tech, Event Strategy
CES is approaching. You’ve made the investment to attend, choosing to take advantage of the huge potential for exposure to media, investors, partners, and buyers. But as you’re planning your appearance, the doubt creeps in: How can you make sure you deliver the splash...
by Josh Lusk | Jun 14, 2019 | Event Strategy, Gaming/esports
We came, we saw, we need to up our sneaker game. Here are some of the highlights of E3 2019, including the companies, booths, and demos that caught our eye. Kicking off E3 Day1. Here we go! #E3 pic.twitter.com/OK1vH1e5to — Mike Lizun is leaving #E3 (@MikeLizun) June...
by Josh Lusk | Apr 1, 2019 | Conferences & Events, Cybersecurity, Event Strategy
If you’re attending Black Hat 2019 and media coverage is one of your goals, it helps to know what will be top of mind for reporters. No matter what research you have to reveal, having a good news hook can be key to coverage. We helped client Sixgill earn coverage...
by Josh Lusk | Mar 1, 2019 | Conferences & Events, Cybersecurity, Event Strategy
We’re headed to RSA Conference 2019 along with 50,000 other attendees, exhibitors, speakers, and media. If media coverage is one of your big goals at the show, it helps to know what’s top of mind for reporters as they head to San Francisco. What stories are...
by Josh Lusk | Feb 12, 2019 | Conferences & Events, Cybersecurity, Event Strategy
PLAY VIDEO RSA, like many tech shows, is a battle for attention. With 50,000 attendees, hundreds of companies showing off their products and services, and reporters’ finite schedules, if you want to catch the media’s attention, you have to be smart about how to...
by Josh Lusk | Jan 8, 2019 | Conferences & Events, Consumer Tech, Event Strategy
What are the big themes and storylines of CES 2019? See for yourself. Our PR team is at the show helping clients earn media coverage, but we’re also keeping an eye on what’s new — and what’s catching reporters’ attention — in tech. We’ll be updating this...
