by Josh Lusk | Mar 15, 2017 | Content Marketing, Event Strategy
Amid the roar of South by Southwest (SXSW for the uninitiated), there’s a seemingly endless selection of avenues to travel down. First, there are the big paths. Film, music, and interactive. Interactive, while an extremely diverse track in its own right (featuring a...
by Josh Lusk | Nov 15, 2016 | Consumer Tech, Event Strategy, Public Relations
Thanksgiving is next week. Holiday gift guides are arriving by the dozen. CES is 50 short days away. Don’t panic. It’s a big time of year for consumer technology companies, and not just because of the upcoming holiday shopping season. You have a lot to take care of...
by Josh Lusk | Oct 13, 2016 | Conferences & Events, Event Strategy
Too many companies sabotage their chances of CES success before they ever arrive at the show. Even if you have a standout new gadget or your company is growing wildly, even if you’ve invested thousands of dollars in your CES appearance or you’re bringing your A team,...
by Josh Lusk | Feb 11, 2016 | Event Strategy, Public Relations
Ethan Pierse lives in Paris helping startups bring their technology to a global stage. Which is exactly what happened at CES this year. A number of French technology companies stole the show, and for good reason: The products are great. Even in the crowded...
by Josh Lusk | Jan 7, 2016 | Conferences & Events, Consumer Tech, Event Strategy
When I wrote in November about the top 3 technologies that would steal the show at CES 2016, I left one glaring hole. No, it wasn’t that hoverboards were banned from the show (which, by the way, we saw!). Rather, it was the massive, immersive presence of virtual...
by Josh Lusk | Nov 12, 2015 | Conferences & Events, Consumer Tech, Event Strategy
International CES has brought us the first curved OLED TVs, mini drones, and robot humanoids. What will we see in the 15-mile trek across the Las Vegas Convention Center (and Sands Expo Center, and Venetian, and an untold number of hotel suites) in 2016? I’ll be...
