Gregory Named 'PR Agency of the Year' by PR DailyNamed 'PR Agency of the Year' by PR Daily
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How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

by Josh Lusk | Sep 23, 2024 | Financial Services, Public Relations

The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...
How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

by Josh Lusk | Sep 23, 2024 | Financial Services, Public Relations

The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...
Tech, culture, M&A strategy shifts will take center stage at DeVoe

Tech, culture, M&A strategy shifts will take center stage at DeVoe

by Mark Grandstaff | Sep 6, 2024 | Conferences & Events, Financial Services, RIAs

A lot has changed in just a few short years since the peak boom of RIA M&A activity. If the previous cycle’s trifecta could be characterized by cheap capital, a race to consolidate and a necessity for succession planning, the new “trifecta” appears to be about...
Advisors and PR pros, this is your time to shine

Advisors and PR pros, this is your time to shine

by Mark Grandstaff | Aug 6, 2024 | Financial Services, Public Relations, RIAs

In a perfect storm of market volatility, financial professionals must move with speed and calm confidence. That goes for the PR and marketing professionals who work alongside those financial professionals, too. To set the stage: A weaker-than-expected jobs report, a...
When Financial Services Messaging Meets Chaotic News Cycles

When Financial Services Messaging Meets Chaotic News Cycles

by Mark Grandstaff | Jul 26, 2024 | Financial Services, Public Relations

It’s clear that the news cycle has become overwhelming and intense. In just the last several days we’ve seen the assassination attempt on Donald Trump, the widespread CrowdStrike outages and President Biden’s decision to drop out of the reelection campaign while...
How active ETF managers turn media attention into momentum

How active ETF managers turn media attention into momentum

by frogdog tech | Jul 11, 2024 | ETFs, Financial Services, Public Relations

Active ETFs have the investing world’s attention, creating an opportunity for issuers to drive flows with smart media relations strategies. According to Morningstar Direct, actively-managed ETFs boasted $444 billion in assets as of October 2023, nearly tripling their...
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