by Josh Lusk | Jan 21, 2020 | Conferences & Events, ETFs, Financial Services, Social/Digital Marketing
In less than a week, more than 2,300 members of the ETF ecosystem — issuers, financial advisers, institutional investors, marketers and other finance professionals — will make their annual descent to Hollywood, Florida, for the Inside ETFs conference. From attending...
by Josh Lusk | Dec 19, 2019 | Conferences & Events, ETFs, Financial Services, Social/Digital Marketing
The Bloomberg ETFs in Depth conference last week in New York conveyed a clear message: ETFs cannot grow and prosper without effective marketing. The ETF landscape is littered with great funds that never thrived because investors didn’t know what purpose they served or...
by Josh Lusk | Dec 16, 2019 | Financial Services, RIAs, Social/Digital Marketing
Financial services marketers are constantly being challenged to find new and strategic ways to break through the noise and reach their target audiences. Some of the most successful marketers are those who look beyond their own industry for inspiration. While it’s easy...
by Josh Lusk | Nov 27, 2019 | Financial Services, RIAs
Thanksgiving is a time of gratitude and reflection, family and food, and all the fun stuff in between. At Gregory FCA, we are beyond thankful for our clients, some of whom we’ve partnered with for over 15 years! With a Thanksgiving feast around the corner, I couldn’t...
by Josh Lusk | Nov 22, 2019 | Conferences & Events, Financial Services, RIAs, Social/Digital Marketing
It’s no secret that within the financial services industry, advisers are shifting their practices to be more inclusive and catered toward female clientele. According to census data, the American population includes roughly 168 million women. In addition to the sheer...
by Josh Lusk | Nov 9, 2019 | ETFs, Financial Services, RIAs
Some of the finest minds in alternative investing converged on the City of Brotherly Love last week at Financial Advisor Magazine’s Inside Alternatives & Asset Allocation conference. This year’s theme, “Sound Solutions for Volatile Times,” offered a variety of...
