Gregory Named 'PR Agency of the Year' by PR DailyNamed 'PR Agency of the Year' by PR Daily
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Battleground or playground? Examining T3, where advisors and technology collide

Battleground or playground? Examining T3, where advisors and technology collide

by Josh Lusk | Feb 2, 2018 | Financial Services, RIAs

Elon Musk once famously likened the rise of artificial intelligence to “summoning the demon.” While the infiltration of technology into the financial advice landscape isn’t being described quite as ominously, the relationship between the two is nothing short of...
What not to miss: A peek inside the biggest ETF event of the year

What not to miss: A peek inside the biggest ETF event of the year

by Josh Lusk | Jan 19, 2018 | Conferences & Events, ETFs, Financial Services

This year’s Inside ETFs kicks off on Sunday, gathering over 2,500 ETF proponents under one roof to discuss what the future holds for the now wildly popular investment vehicles. With a quarter-century of existence under their belt, ETFs are included in more portfolios...
Recruiting millennial advisors to your RIA: The future is now

Recruiting millennial advisors to your RIA: The future is now

by Josh Lusk | Jan 16, 2018 | Financial Services, RIAs

A few post mortems on the annual MarketCounsel Summit have been written in the days and weeks following the early December conference. Now that the RIA industry insider event is more than a month in the rearview mirror, it appears that little has been said of one of...
The power of group think and its effect on your marketing strategy

The power of group think and its effect on your marketing strategy

by Josh Lusk | Dec 20, 2017 | Financial Services

A recent stint on jury duty reminded me of something my parents used to say to me as a child: “If your friends all jumped off a bridge, would you jump too?” While I never thought it would happen to me, a letter recently came in the mail summoning me for jury duty....
The Gregory FCA story: How the 2008 crisis served as a watershed moment for financial communications

The Gregory FCA story: How the 2008 crisis served as a watershed moment for financial communications

by Josh Lusk | Nov 30, 2017 | Company News, Financial Services

When the 2008 financial crisis started to unfold, I had just had my second child and secured my first mortgage. I was an employee at the agency I currently co-own today, and my wife had temporarily left her job to tend to our two boys, both under the age of 3. It was...
Telling your story amid a hectic financial media environment

Telling your story amid a hectic financial media environment

by Josh Lusk | Nov 14, 2017 | Financial Services

Whether you’re the founder of an upstart ETF issuer or the CMO of a massive RIA firm, today’s increasingly high-volume, fast-paced media environment presents a plethora of credibility-building opportunities to share your story that you cannot afford to ignore. Given...
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