by Josh Lusk | Aug 11, 2016 | Financial Services, RIAs
Fintech has been dominating headlines in 2016, and for good reason. Ever since the financial crisis of 2008, Wall Street and everyday investors alike have been scrambling for safer ways to invest and manage their money. The fear of another Lehman moment has driven...
by Josh Lusk | Aug 8, 2016 | Financial Services, Thought Leadership
Heading into my first job after college graduation, I knew I wanted to work for a top financial PR firm that was not only committed to making a difference for clients, but also a workplace that could challenge me to put my education into practice while investing in...
by Josh Lusk | Aug 2, 2016 | Financial Services
No matter how airtight your day-to-day communications strategy may be, there’s always the potential for a disaster to hit and thrust your company into the spotlight for all the wrong reasons. An employee could go rogue, as Korean Air can attest, a technical glitch...
by Josh Lusk | Jul 25, 2016 | ETFs, Financial Services
What makes for a successful ETF launch? If the panel I recently moderated at the annual Global Indexing and ETFs conference – and my own professional experience – is any indication, there’s no simple answer to this question. Considering Gregory FCA is a top 5 PR firm...
by Josh Lusk | Jul 13, 2016 | Financial Services, Social/Digital Marketing
Content is king. Distribution is queen. If that wasn’t apparent for the last half dozen years, the news this week that behemoth financial media companies signed live-streaming partnerships with social media outlets should make it impossible to ignore. CNBC this...
by Josh Lusk | Jul 7, 2016 | Financial Services
I had the privilege of meeting New York Times bestselling author Dr. Daniel Crosby at FinCon in 2014. During his keynote address at the conference, he spoke about the intersection of finance and behavioral psychology. As anyone in the financial industry knows,...
