Gregory Named 'PR Agency of the Year' by PR DailyNamed 'PR Agency of the Year' by PR Daily
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4 truths about millennials that might shock RIAs

4 truths about millennials that might shock RIAs

by Josh Lusk | Mar 15, 2016 | Financial Services, RIAs

If you’re an RIA, you know the millennial generation is going to be a priority for the long-term success of your business. After all, according to CNNMoney, millennials already outnumber baby boomers – 87 million to 76 million, to be exact. A nationwide debate has...
Why the financial advice business needs to speak up for itself, now more than ever

Why the financial advice business needs to speak up for itself, now more than ever

by Josh Lusk | Mar 1, 2016 | Financial Services, RIAs

​Political rhetoric, Hollywood productions, stock market gyrations and the rise of tech-driven alternatives to the traditional financial advice professional have tilted the playing field against the average RIA firm. As a result, it’s more important than ever for...
Top financial PR firm’s take: Did NextShares arrive too late?

Top financial PR firm’s take: Did NextShares arrive too late?

by Josh Lusk | Feb 26, 2016 | ETFs, Financial Services

Nearly 15 months after the SEC granted Eaton Vance the exemptive relief to launch NextShares, the firm that made its name in mutual funds has finally seen the market debut of its first NextShares product. When Eaton Vance first made a push to innovate the investment...
How the fastest-growing RIAs are marketing themselves

How the fastest-growing RIAs are marketing themselves

by Josh Lusk | Feb 24, 2016 | Financial Services, RIAs

At Gregory FCA, we work with RIAs of varying sizes across the country to tell their story through traditional media and their own channels. It’s an exciting time given how rapidly marketing infrastructure continues to evolve. The constant introduction of new...
Media focuses on cybersecurity, millennial distrust at #NationalLINC

Media focuses on cybersecurity, millennial distrust at #NationalLINC

by Josh Lusk | Feb 11, 2016 | Financial Services, ETFs

Last week, thousands of RIA industry insiders gathered in Orlando, Fla. for the National LINC conference hosted by TD Ameritrade Institutional. LINC is an acronym for “learn, inspire, network and collaborate,” and the conference is meant to serve as a venue for the...
The Big Short, Hollywood and the power of the media

The Big Short, Hollywood and the power of the media

by Josh Lusk | Jan 28, 2016 | Financial Services

Movies can be an incredibly powerful way to spread an important message. Over the holidays, my wife and I went on a theater binge and saw The Hateful Eight, Star Wars and The Big Short. I was a bit worried she wouldn’t enjoy the last of the three flicks. My wife is...
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