by Mark Grandstaff | May 18, 2021 | Content Marketing, Financial Services, Public Relations, Thought Leadership
A lot has certainly changed in the past year. Most broadcast interviews moved to Zoom, Skype or other virtual platforms as even the anchors and reporters worked remotely. Now with the nationwide vaccine rollout, we may see a return to in-studio and satellite...
by Mark Grandstaff | May 12, 2021 | Content Marketing, Financial Services, Public Relations, RIAs, Social/Digital Marketing
As we start to emerge from the pandemic, the positive sentiment around a full economic recovery is palpable. We’re making plans again, from dinners out and family vacations to in-office hours and in-person conferences. In gradually shifting back to pre-pandemic life...
by Mark Grandstaff | Mar 1, 2021 | Financial Services, Public Relations, RIAs
Though geography seems to matter less for doing business in our virtual world, some of the most impactful opportunities for media exposure live right in your backyard. We’ve seen clients increase their appetite for local coverage throughout the pandemic, whether...
by Mark Grandstaff | Jan 25, 2021 | ETFs, Financial Services, Public Relations
When I first started at Gregory FCA nearly six years ago, ETF launches were still a relatively novel event and considered newsworthy in their own right. Since then, the ETF market has become increasingly saturated as retail investors, advisors and institutions alike...
by Mark Grandstaff | Jan 5, 2021 | ETFs, Financial Services, Public Relations
Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...
by Josh Lusk | Sep 30, 2020 | Consumer Tech, Public Relations
The pandemic, ongoing protests, election, and climate crisis are altering the media’s approach to holiday coverage. Even go-to press events like Pepcom’s Holiday Spectacular! and ShowStoppers, where you can show off your tech wares to a captive media audience, have...
