by Mark Grandstaff | Jan 6, 2022 | Conferences & Events, Financial Services, RIAs, Social/Digital Marketing
For the MarketCounsel Summit’s much-anticipated return to an in-person event last month, around 200 financial professionals with a focus on the breakaway adviser audience gathered in sunny Miami Beach. According to InvestmentNews’ latest “Advisers on the Move” data,...
by Mark Grandstaff | Oct 21, 2021 | ESG, ETFs, Financial Services, Public Relations, RIAs
The primary goals of any PR campaign are to obtain quality media exposure for your business and reach the right audience. One of the best ways to do this is by leveraging topics that are already trending, and then adding to the discussion in a way that provides unique...
by Mark Grandstaff | Jun 4, 2021 | Content Marketing, Financial Services, Public Relations, RIAs, Thought Leadership
Could COVID-19 actually have had positive repercussions for the financial planning profession? Over the past year, demand for financial advice has skyrocketed, with over 70% of advisers reporting a larger client base now than before the pandemic. Looking ahead,...
by Mark Grandstaff | May 12, 2021 | Content Marketing, Financial Services, Public Relations, RIAs, Social/Digital Marketing
As we start to emerge from the pandemic, the positive sentiment around a full economic recovery is palpable. We’re making plans again, from dinners out and family vacations to in-office hours and in-person conferences. In gradually shifting back to pre-pandemic life...
by Mark Grandstaff | Mar 1, 2021 | Financial Services, Public Relations, RIAs
Though geography seems to matter less for doing business in our virtual world, some of the most impactful opportunities for media exposure live right in your backyard. We’ve seen clients increase their appetite for local coverage throughout the pandemic, whether...
by Mark Grandstaff | Jan 15, 2021 | Content Marketing, Creative Services, Financial Services, RIAs, Social/Digital Marketing
Is it just me, or are you getting invited to a slew of webinars on the regular? While webinars can be very effective for prospecting and marketing, the deluge of virtual events in this “new normal” has left the financial industry in a fuzzy state of webinar fatigue. ...
