by Josh Lusk | Mar 15, 2016 | Financial Services, RIAs
If you’re an RIA, you know the millennial generation is going to be a priority for the long-term success of your business. After all, according to CNNMoney, millennials already outnumber baby boomers – 87 million to 76 million, to be exact. A nationwide debate has...
by Josh Lusk | Mar 1, 2016 | Financial Services, RIAs
Political rhetoric, Hollywood productions, stock market gyrations and the rise of tech-driven alternatives to the traditional financial advice professional have tilted the playing field against the average RIA firm. As a result, it’s more important than ever for...
by Josh Lusk | Feb 24, 2016 | Financial Services, RIAs
At Gregory FCA, we work with RIAs of varying sizes across the country to tell their story through traditional media and their own channels. It’s an exciting time given how rapidly marketing infrastructure continues to evolve. The constant introduction of new...
by Josh Lusk | Jan 4, 2016 | Financial Services, RIAs, Thought Leadership
Every winter season brings another round of resolutions for the New Year. In the PR world, the resetting of calendars provides agencies representing financial services firms with an opportunity to reevaluate their communications strategies. PR strategies capitalized...
by Josh Lusk | Dec 9, 2015 | Financial Services, RIAs
In the financial advisory space, implementing a social media strategy is no longer a choice. Advisors can benefit from social media in many ways. But at the end of the day, a social media presence helps in two major fashions: it allows RIAs to better communicate with...
by Josh Lusk | Nov 12, 2015 | Financial Services, RIAs, Social/Digital Marketing
Want to make your financial services firm’s marketing engine hum? Ditch the idea that having a blog is an optional thing. Recast the “if I get to it” sidebar project that characterizes most firms’ blogging efforts into the hub of all your outbound media relations and...
