by Josh Lusk | Jan 21, 2020 | Conferences & Events, ETFs, Financial Services, Social/Digital Marketing
In less than a week, more than 2,300 members of the ETF ecosystem — issuers, financial advisers, institutional investors, marketers and other finance professionals — will make their annual descent to Hollywood, Florida, for the Inside ETFs conference. From attending...
by Josh Lusk | Dec 19, 2019 | Conferences & Events, ETFs, Financial Services, Social/Digital Marketing
The Bloomberg ETFs in Depth conference last week in New York conveyed a clear message: ETFs cannot grow and prosper without effective marketing. The ETF landscape is littered with great funds that never thrived because investors didn’t know what purpose they served or...
by Josh Lusk | Dec 16, 2019 | Financial Services, RIAs, Social/Digital Marketing
Financial services marketers are constantly being challenged to find new and strategic ways to break through the noise and reach their target audiences. Some of the most successful marketers are those who look beyond their own industry for inspiration. While it’s easy...
by Josh Lusk | Nov 22, 2019 | Conferences & Events, Financial Services, RIAs, Social/Digital Marketing
It’s no secret that within the financial services industry, advisers are shifting their practices to be more inclusive and catered toward female clientele. According to census data, the American population includes roughly 168 million women. In addition to the sheer...
by Josh Lusk | Sep 24, 2019 | Conferences & Events, Financial Services, FinTech, RIAs, Social/Digital Marketing
The inaugural Wealth/Stack conference held in Scottsdale, Arizona, earlier this month represented one of the most anticipated financial services conferences of the year. There was a clear need for a conference geared specifically toward advisors, and the Ritholtz...
by Josh Lusk | Sep 12, 2019 | Conferences & Events, Financial Services, FinTech, Social/Digital Marketing
Last week, more than 2,500 bloggers, podcasters, reporters and personal finance enthusiasts from across the world descended on Washington, D.C., to attend the ninth annual FinCon, which bills itself as the world’s largest financial content expo. The tagline for this...
