by Josh Lusk | Feb 12, 2019 | Conferences & Events, Cybersecurity, Event Strategy
PLAY VIDEO RSA, like many tech shows, is a battle for attention. With 50,000 attendees, hundreds of companies showing off their products and services, and reporters’ finite schedules, if you want to catch the media’s attention, you have to be smart about how to...
by Josh Lusk | Dec 18, 2018 | Cybersecurity, Public Relations
Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts, or other content but struggled to get any projects off the ground? In case you missed them, here are five resources to help you start 2019 on...
by Josh Lusk | Nov 26, 2018 | Cybersecurity, Public Relations
PLAY VIDEO Most cyber security experts are terrible at speaking to media. They either don’t know the rules of the game or they make common mistakes and reporters never call them back for another interview. The good news is that very few people start out as...
by Josh Lusk | Nov 13, 2018 | Cybersecurity, Public Relations
PLAY VIDEO Year-end cybersecurity research reports are an annual tradition. The best among them create awareness and help build relationships, especially with top-tier media. But a lot of reports miss the mark. You send it to reporters but they won’t return...
by Josh Lusk | Nov 1, 2018 | Cybersecurity, Public Relations
PLAY VIDEO The single most powerful technique for getting media coverage is speed. When an attack, a data breach, a new vulnerability, and other cybersecurity stories break, you can raise awareness of your company and build thought leadership by offering...
by Josh Lusk | Sep 11, 2018 | Cybersecurity
Creators upload more than 400 hours of video to YouTube every minute. Blogs swell with more than 2 million posts daily. More than 550,000 podcasts clamor for listeners’ attention. 6,000 tweets flood our timelines every second. It’s no wonder your content can get lost...
