Gregory Named 'PR Agency of the Year' by PR DailyNamed 'PR Agency of the Year' by PR Daily
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The journey to becoming a first-generation college graduate

The journey to becoming a first-generation college graduate

by Josh Lusk | May 15, 2017 | Company News, ETFs, Financial Services

Long before her career in financial services PR, Jess Emery’s parents taught her the importance of hard work and determination. As a first-generation college graduate, her parents were always there to provide the encouragement and support necessary for her to achieve...
Marketing & PR in the age of hyperbole

Marketing & PR in the age of hyperbole

by Josh Lusk | May 4, 2017 | Financial Services, Thought Leadership

Love him or hate him, the era of President Donald Trump has ushered in – or perhaps solidified – the age of hyperbole. His statements have made words like “huge” and “big-league” a laugh line unto themselves on late night TV and in offices around the country. This...
How ETF issuers can work with compliance to repurpose media coverage

How ETF issuers can work with compliance to repurpose media coverage

by Josh Lusk | Apr 7, 2017 | ETFs, Financial Services

Anticipating compliance needs and delivering on them in a timely manner can be a complicated process for ETF issuers, especially once you start factoring in your unique marketing goals for repurposing earned media coverage. Balancing all facets of compliance approval...
Podcast: ETP Forum conference chairman talks new ETF issuers, future of smart beta

Podcast: ETP Forum conference chairman talks new ETF issuers, future of smart beta

by Josh Lusk | Apr 5, 2017 | Conferences & Events, ETFs, Financial Services

Later this week, the ETP Forum will take place at the New York Athletic Club. Ahead of the conference, we’re previewing the event with ETF Global Director of Research Chris Romano, who is also the chairman of the ETP Forum. Listen to our conversation with Chris...
The inside scoop from InvestmentNews’ Icons & Innovators Awards

The inside scoop from InvestmentNews’ Icons & Innovators Awards

by Josh Lusk | Apr 4, 2017 | Financial Services

Yesterday, InvestmentNews hosted its Icon & Innovators awards luncheon, celebrating the accomplishments of exemplary movers and shakers who have dedicated their careers to the growth and evolution of the financial services industry. The room was full of top minds...
Media madness: A sweet sixteen bracket for top news of 2017

Media madness: A sweet sixteen bracket for top news of 2017

by Josh Lusk | Mar 23, 2017 | Financial Services, Thought Leadership

Welcome back, basketball  fans. While you may have your eye on your office bracket, there’s a different kind of madness going on that should have you glued to your TV. No, we’re not talking about which Cinderella team is advancing in the Tournament; we’re talking...
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