by Josh Lusk | Mar 17, 2017 | Financial Services, RIAs
Between the uncertainties surrounding the fiduciary rule and the Trump rally lifting financial markets, opportunities to insert your advisory firm’s corporate narrative into today’s news cycle have proliferated to start 2017. The expected $30 trillion wealth transfer,...
by Josh Lusk | Mar 2, 2017 | Financial Services, Thought Leadership
In this month’s edition of Global Newshacking, we take a look at how firms can weave their corporate narrative into the news stories of the day. Below are five areas we see as prime targets throughout the next several weeks. 1) TRUMP AND DATA Both the Wall Street...
by Josh Lusk | Feb 16, 2017 | ETFs, Financial Services
The evening of Feb. 14 provided several of Gregory FCA’s ETF clients with more to celebrate than just Valentine’s Day at the 2017 Fund Action ETF Innovation Awards in New York City. At the event, we were excited to see four of our clients take home a range of awards,...
by Josh Lusk | Feb 14, 2017 | Financial Services, Social/Digital Marketing
Whether you favor romantic dinners for two or a heart-shaped box of chocolates, Valentine’s Day is all about expressing gratitude and appreciation for the special people in your life. In this spirit, we couldn’t think of a better time to show some love to a few of our...
by Josh Lusk | Feb 10, 2017 | Financial Services, RIAs, Thought Leadership
Dear Adviser, I’ve spent my whole life as a millennial, or at least as long as the generational classification has existed, but you haven’t seemed to notice. Your ads and your marketing materials prove you don’t understand me. My financial decisions don’t make sense...
by Josh Lusk | Feb 1, 2017 | Financial Services, Thought Leadership
At Gregory FCA, we pay attention to the media. We know what journalists are writing. We know what is being talked about on TV news shows. And, most importantly, we know how to get our clients’ names into the media. Here are some news events we are paying attention to...