by Josh Lusk | Jan 27, 2014 | Financial Services, RIAs
Financial institutions have stars in their eyes. Imagine yourself as a baby boomer in need of financial guidance. You are intelligent and have enjoyed a successful career. Now you’re seeking opportunities to ensure a comfortable retirement while preserving a legacy...
by Josh Lusk | Jan 24, 2014 | ETFs, Financial Services
There is no denying it: with more than $2 trillion in assets invested in ETFs, there is a tremendous opportunity to be had as evidence points to even further growth in the industry. But as we’ve witnessed firsthand, the entrepreneurial fund sponsor must run a marathon...
by Josh Lusk | Jan 16, 2014 | Financial Services
Whether you are preparing to deliver an educational workshop to a full room or fine-tuning your pitch for a one-on-one prospect discussion, the reality is that what you say and how you say it can make or break client existing relationships and the prospect of adding...
by Josh Lusk | Jan 3, 2014 | ETFs, Financial Services, RIAs
Investment firms have been content marketers for decades. Today, newsletters, direct mail pieces, conference calls, and seminars have been replaced or complemented by blogs, email campaigns, and webinars. The goal has not changed — firms want to deliver timely,...
by Josh Lusk | Dec 16, 2013 | Financial Services, RIAs
It’s that time again. Time for laughter, time for cheer. And along with it comes the stress of deciding what to send to clients this holiday season. While it’s always important to recognize clients, even the most thoughtful thank you might be overlooked in the crush...
by Josh Lusk | Dec 5, 2013 | Financial Services
Content is king. But it’s also killer. That message was heard loud and clear this week, when I presented at The Future of Financial Services Communications: Case Studies and Round Tables. Afterward in a series of round tables, we heard time again from marketing and...
