by Josh Lusk | Dec 2, 2013 | ETFs, Financial Services
For the past five years, you have championed your Chief Investment Officer. You have promoted this person to the market. You have introduced him or her to one client after another, applauding a defined investment thesis, convincing the world of its right and might....
by Josh Lusk | Nov 18, 2013 | Financial Services, RIAs
When Buckingham Asset Management recently installed David Levin to the newly created position of chief marketing officer (CMO), they became part of an emerging industry trend with RIAs seeking to institutionalize their marketing efforts in search of a realized...
by Josh Lusk | Nov 11, 2013 | ETFs, Financial Services, RIAs, Social/Digital Marketing
Last month marked my tenth year working in financial communications, and the only constant over that time has been change and challenge. Breathtaking really, and while looking back, a few themes emerge: 1) It’s not about performance, stupid, or is it? Time and again,...
