Lessons from DeVoe Experts On M&A Marketing

by frogdog tech | Sep 27, 2024 | Conferences & Events, Public Relations, RIAs, Social/Digital Marketing

First-time buyers at the M&A deal table surged 10-15% over the past three years, according to David DeVoe, Founder and CEO of DeVoe & Company. At the 2024 M&A+ Succession Summit in San Francisco, he revealed that while the top 10 acquirers once dominated...

What’s missing in a lot of original research

by Josh Lusk | Sep 26, 2024 | Cybersecurity, Public Relations

Everyone wants their own DBIR. The ubiquitous annual report from Verizon is one of the most widely known and cited cybersecurity reports, spawning headlines and conversations as soon as it’s released.  Original research is indeed one of your best bets for attracting...

How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

by Josh Lusk | Sep 23, 2024 | Financial Services, Public Relations

The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...

How to Build Better Media Relationships: A Q&A with BackBay Communications SVP (and Former New York Times Columnist) Paul Lim

by Josh Lusk | Sep 23, 2024 | Financial Services, Public Relations

The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...

3 pieces of content to publish around every conference you attend

by Josh Lusk | Aug 22, 2024 | Conferences & Events, Content Marketing, Cybersecurity, Public Relations

The most shared story around RSAC this year wasn’t an article in TechCrunch or Wired or Dark Reading. It wasn’t anything written by a reporter. It was the FBI’s agenda for the show — sessions led by its spokespeople and what was happening at its booth. It had 493...

New Study from Gregory FCA Finds That AI-Enablement Increases Firmwide Productivity 10.2% While Spurring Client and Employee Retention

by Josh Lusk | Aug 13, 2024 | AI, Company News, Public Relations

One of the world’s first public relations agencies to become AI-enabled has completed a study of the impact of generative AI technologies on productivity. Gregory FCA, the 36th largest PR firm in the U.S., has discovered that the safe and effective deployment of...