by Josh Lusk | Dec 17, 2024 | AI, Content Marketing, Public Relations
Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know! Note: We’ll be off for the next two weeks and start back up again on Jan. 7....
by Josh Lusk | Dec 17, 2024 | Cybersecurity, Public Relations
Journalists hear countless pitches, but only a few stand out. This year, we spoke with top cybersecurity reporters about what they really want — and what they don’t. If you’re looking to improve your media strategy and get your stories noticed in 2025, here’s some of...
by frogdog tech | Nov 26, 2024 | Conferences & Events, Financial Services, Public Relations, RIAs
This year’s Schwab IMPACT conference was all about the client relationship. Financial services leave no stone unturned as they optimize every aspect of their businesses for long-term growth and success. Three standout sessions—by Cam Marston, Brian Perry, and Daniel...
by Josh Lusk | Nov 21, 2024 | Cybersecurity, Public Relations
Lawrence Abrams, Owner and Editor-in-Chief of BleepingComputer, has spent two decades guiding what has become a must-read source of security news. He was kind enough to answer some of my questions about what he looks for in research, trends he’s tracking, and how to...
by Mark Grandstaff | Nov 12, 2024 | ESG, Financial Services, Public Relations
Over the past few years, responsible investing has faced considerable turbulence from the so-called “ESG backlash.” It’s true: High-profile exits from climate initiatives have caused a stir, and the rise of anti-ESG rhetoric has put pressure on the use of...
by Josh Lusk | Oct 30, 2024 | Cybersecurity, Public Relations
Derek B. Johnson is an award-winning reporter who currently covers cybersecurity, elections, and federal policy for CyberScoop. He’s also frank in his advice about what stories catch his eye and what expert commentary falls flat. In this Q&A, Derek shares his...
