by Josh Lusk | Jun 7, 2024 | AI, Public Relations
AI can double your content output and reduce social media prep time from days to hours, but it still can’t write a decent media pitch. Michael Smart, the “czar of PR” and CEO of Michael Smart PR, joins Greg Matusky to explore this paradox in the latest episode...
by Josh Lusk | May 30, 2024 | Conferences & Events, Public Relations, Supply Chain & Logistics
The last-mile and home delivery industry is undergoing rapid transformation, driven by emerging technologies and escalating consumer expectations for fast and convenient commerce experiences. Trends like micro-fulfillment centers, sustainable last-mile fleets, and...
by frogdog tech | May 15, 2024 | Agency/Culture, Company News, Public Relations
When I got started in the agency business in early 2002, one of my first on-the-job learning opportunities came from the factory store for Tasty Baking Co., the manufacturer of one of Philadelphia’s most iconic foods and a former investor relations client of Gregory...
by Josh Lusk | May 15, 2024 | Company News, Financial Services, Public Relations
Combined Firm Is Now 6th Largest U.S. Financial Services PR Agency and 36th Overall PHILADELPHIA & BOSTON — May 14, 2024 — Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial...
by Mark Grandstaff | Feb 16, 2024 | Financial Services, Public Relations
Super Bowl LVIII brought us an explosive game that went down to the wire. It also showed the world what happens when you’re caught off guard on a high-profile stage. In post-game interviews, the San Francisco 49ers told reporters that they didn’t know the overtime...
