by Josh Lusk | Jun 15, 2020 | Cybersecurity, Event Strategy, Public Relations
It’s a challenging time for any business, but especially for startups. And while it might not be the best environment for raising your next round, there’s a lot to be learned from companies bringing their ideas and products to life in a year like 2020. From a lack of...
by Josh Lusk | Jun 12, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
If the pandemic has taught esports marketers anything, it’s that they shouldn’t sleep on Twitter. Just as stay-at-home orders were put in place around the country, Twitter saw a significant spike in gaming conversations. In the second half of March, there was a 71%...
by Josh Lusk | May 5, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
Professional gamers, streamers, content creators, and other influencers can help any gaming or esports brand reach new audiences, but how do you get started? How can you find and choose the right partner? What does a successful influencer marketing program look like?...
by Josh Lusk | Apr 24, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
When you launch a game or gaming product, the difference between a success and a flop often comes down to attention. You might be introducing an amazing new game or a gaming product that’s years ahead of everything else, but if no one’s talking about it, you’ll never...
by Josh Lusk | Apr 20, 2020 | Cybersecurity, Event Strategy, Public Relations, Social/Digital Marketing
Black Hat and Defcon are both still on as of right now, but a number of conferences have been canceled, postponed, or turned into virtual events. ZDNet has a running list of canceled cybersecurity shows. So what are your options for prospecting, networking, and...
by Josh Lusk | Apr 15, 2020 | Event Strategy, Gaming/esports, Public Relations
Since you learned E3 was canceled and Gamescom is expected to go digital, you’ve likely been scrambling to replace just about every idea on your marketing calendar for your upcoming launch. It’s obviously hard to replace an event that brings together media,...
