by Josh Lusk | Apr 14, 2020 | Cybersecurity, Public Relations
At RSAC, coronavirus was on everyone’s mind, but it was just one story out of the show. There was also news about election hacking, nation state attacks, and IoT vulnerabilities. Now COVID-19 has eclipsed all other stories. But the media is still looking for helpful...
by Josh Lusk | Jul 22, 2019 | Public Relations
Amazon Prime Day blew up in the media last week. NewsWhip data shows the two-day deal fest generated over 4,400 stories. But what readers might not realize upon first glance, is that these publishers may make money every time a reader clicks a link to a deal and buys...
by Josh Lusk | May 19, 2019 | Cybersecurity, Public Relations
Cybersecurity startups tend to devote more time to R&D than marketing. Which makes sense. But at a certain point, marketing has to be part of the picture. Whether you’re seeking funding, targeting customers, or expanding your story to new audiences, you’ll need to...
by Josh Lusk | Apr 29, 2019 | ETFs, Financial Services, Public Relations
More than 300 new ETFs have been launched since Jan. 1, 2018. While the pace of launches in 2019 has slowed compared to what we saw in 2018, the urgency to claim investor mindshare is stronger than ever. The fierce one-two punch of an M&A-fueled consolidation of...
by Josh Lusk | Jan 16, 2019 | Conferences & Events, Consumer Tech, Public Relations
CES 2019 showed us laundry-folding robots, holograms, voice-enabled everything, and an Apple billboard that had everyone talking. But amidst the yacht and the smart doorbells and the VR goggles, four big media narratives came into focus, ones that characterized the...
by Josh Lusk | Dec 18, 2018 | Cybersecurity, Public Relations
Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts, or other content but struggled to get any projects off the ground? In case you missed them, here are five resources to help you start 2019 on...
