by Josh Lusk | Nov 26, 2018 | Cybersecurity, Public Relations
PLAY VIDEO Most cyber security experts are terrible at speaking to media. They either don’t know the rules of the game or they make common mistakes and reporters never call them back for another interview. The good news is that very few people start out as...
by Josh Lusk | Nov 13, 2018 | Cybersecurity, Public Relations
PLAY VIDEO Year-end cybersecurity research reports are an annual tradition. The best among them create awareness and help build relationships, especially with top-tier media. But a lot of reports miss the mark. You send it to reporters but they won’t return...
by Josh Lusk | Nov 1, 2018 | Cybersecurity, Public Relations
PLAY VIDEO The single most powerful technique for getting media coverage is speed. When an attack, a data breach, a new vulnerability, and other cybersecurity stories break, you can raise awareness of your company and build thought leadership by offering...
by Josh Lusk | Aug 7, 2018 | Cybersecurity, Public Relations
Cybersecurity PR efforts carry one big advantage: Cybersecurity makes the news every day. A data breach. A major online service down. A new regulation or threat of a nation-state attack. There’s always a story brewing somewhere in the world of cybersecurity and...
by Josh Lusk | Jul 27, 2018 | Public Relations
Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans — 43 million people — now own a smart speaker, and the growth shows no signs of slowing. The latest reports of how households use those smart speakers reveal a...
by Josh Lusk | May 31, 2018 | Public Relations
Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as much, and offered important insight into how PR and communications pros can give journalists what they actually need. Do journalists use press releases?...
