by Josh Lusk | May 8, 2018 | Event Strategy, Public Relations
Collision proved once again why it’s one of the best tech shows around. It brought together some of the biggest names in media and business along with some of the most interesting new startups. Media on the floor @CollisionHQ @cheddar @FoxBusiness...
by Josh Lusk | Apr 24, 2018 | Content Marketing, Public Relations, Thought Leadership
You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news outlets. You want to advance your career. You want to be a keynote speaker. You want to be able to launch a new product with a tweet because everyone is...
by Josh Lusk | Jan 26, 2018 | Public Relations
Earned media should be an integral part of any thought leadership program. Yes, you should be creating content on your blog and social handles to establish thought leadership and build an audience. Yes, paid media like sponsored social posts and paid search can boost...
by Josh Lusk | Jan 19, 2018 | Event Strategy, Public Relations
Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan Tynan. An award-winning writer, editor, and “content strategerizer,” Tynan was witness to the biggest tech show on the planet this year. We asked him some...
by Josh Lusk | Nov 3, 2017 | Social/Digital Marketing, Public Relations
When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen reviewer Steven Levy, YouTubers were the first to release reviews, a full day earlier than most mainstream publications. Word spread quickly among...
by Josh Lusk | Oct 26, 2017 | Cybersecurity, Public Relations
Cybersecurity reporters have one of the toughest jobs in journalism. Attack trends can change by the day as reporters’ inboxes fill with claims of the next big hack or discovery, leaving them sifting through and confirming the technical details, all while translating...
