by Josh Lusk | Aug 2, 2017 | Financial Services, Public Relations
What do life insurance and rugby have in common? On the surface, it might not seem like there are many similarities that intertwine the two, but there is one company out there taking the connection to the next level. Earlier this summer, the Penn Mutual Collegiate...
by Josh Lusk | Apr 7, 2017 | Public Relations
There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on...
by Josh Lusk | Dec 21, 2016 | Public Relations
We flagged down the truck driver and helped him unload a crate marked fragile that contained a quarter-mile-long spool of flexible glass. After pushing the crate through the back halls of a San Francisco hotel in search of the service elevator, we lined up behind a...
by Josh Lusk | Dec 14, 2016 | Financial Services, Public Relations
You’ve been in the hot seat on CNBC. Your name is woven in articles throughout The Wall Street Journal. You’ve been featured on podcasts, radio shows and trade magazines. But now what? Clients constantly ask us about the different ways they can leverage their media...
by Josh Lusk | Nov 15, 2016 | Consumer Tech, Event Strategy, Public Relations
Thanksgiving is next week. Holiday gift guides are arriving by the dozen. CES is 50 short days away. Don’t panic. It’s a big time of year for consumer technology companies, and not just because of the upcoming holiday shopping season. You have a lot to take care of...
by Josh Lusk | Aug 3, 2016 | Public Relations, Social/Digital Marketing
Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the floor of the New York Stock Exchange, Cheddar puts an entirely new spin on live business news, bringing a more off-the-cuff, authentic, and...
