by Josh Lusk | Jun 9, 2016 | Public Relations
A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign. But to amplify your reach, you need media coverage. As entrepreneurs, makers, and even established companies use crowdfunding to bring new...
by Josh Lusk | Feb 11, 2016 | Event Strategy, Public Relations
Ethan Pierse lives in Paris helping startups bring their technology to a global stage. Which is exactly what happened at CES this year. A number of French technology companies stole the show, and for good reason: The products are great. Even in the crowded...
by Josh Lusk | Feb 4, 2016 | Public Relations
As Editor-in-Chief of Digital Trends, Jeremy Kaplan’s job is “keeping the site awesome.” And he has – 20 million readers visit every month for tech news and reviews that explain technology simply and clearly without dumbing it down. How can you get your company into...
by Josh Lusk | Jan 28, 2016 | Content Marketing, Public Relations
You can’t become a better writer overnight. But you can develop habits, acquire skills, and spot opportunities that will raise the quality of your PR and content marketing campaigns. These steps are especially important for tech companies, where a focus on engineering...
by Josh Lusk | Dec 17, 2015 | Public Relations
Few tactics have proven more valuable in securing media coverage than a well-executed tech demo. And more product demonstrations will be done over the next few weeks than any other time of year. CES is prime time as technology media and tech companies come together...
by Josh Lusk | Dec 2, 2015 | Public Relations
When I worked for a newspaper in New Jersey almost 18 years ago, we had one computer in the office connected to the Internet. One. Now I have five Internet-connected devices just at my own desk. The day’s conversations, reactions, tweets, posts, live streams, snaps,...
