by Josh Lusk | Nov 6, 2015 | Content Marketing, Public Relations
Google “how to write a press release” and you’ll see a lot of examples that follow the same tired template. Stock quotes. Company taglines that take up three lines of text. Headlines that mean nothing to someone unfamiliar with the company. Thousands of releases hit...
by Josh Lusk | Oct 29, 2015 | Public Relations
When’s the last time you took out a ruler and measured a newspaper article that featured your company? Let’s hope it’s been at least a couple decades (or never). We haven’t heard anyone ask for column inches in a while, but there are still a number of...
by Josh Lusk | Oct 20, 2015 | Content Marketing, Public Relations
The moment you open this Grantland story (R.I.P.) about Jeff Henry, water slide pioneer, you’re shooting down Henry’s 17-story creation, the largest water slide in the world, and into the narrative. Take note. What better way to start an article on water parks than to...
by Josh Lusk | Aug 12, 2015 | Financial Services, Public Relations, RIAs
Here at Gregory FCA, we have the privilege of working with firms who are looking to catalyze growth for the future and are using the current strength of their business to bolster their marketing and communications plans to ensure that their businesses are in shape to...
