by Josh Lusk | Nov 3, 2017 | Social/Digital Marketing, Public Relations
When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen reviewer Steven Levy, YouTubers were the first to release reviews, a full day earlier than most mainstream publications. Word spread quickly among...
by Josh Lusk | Feb 14, 2017 | Financial Services, Social/Digital Marketing
Whether you favor romantic dinners for two or a heart-shaped box of chocolates, Valentine’s Day is all about expressing gratitude and appreciation for the special people in your life. In this spirit, we couldn’t think of a better time to show some love to a few of our...
by Josh Lusk | Feb 10, 2017 | Social/Digital Marketing
In our last influencer marketing post we highlighted how important presentation can be when engaging and building a relationship with the new media. Just like consumers peruse products on a shelf, influencers are sizing up your company — how your brand...
by Josh Lusk | Aug 3, 2016 | Public Relations, Social/Digital Marketing
Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the floor of the New York Stock Exchange, Cheddar puts an entirely new spin on live business news, bringing a more off-the-cuff, authentic, and...
by Josh Lusk | Jul 13, 2016 | Financial Services, Social/Digital Marketing
Content is king. Distribution is queen. If that wasn’t apparent for the last half dozen years, the news this week that behemoth financial media companies signed live-streaming partnerships with social media outlets should make it impossible to ignore. CNBC this...
by Josh Lusk | Apr 15, 2016 | Consumer Tech, Social/Digital Marketing
Influencer marketing. If you work in communications, you’re bound to have heard the phrase. When seemingly anyone can become Instagram famous, tapping social media influencers has quickly become a check list item for brands looking to reach new eyes and minds. And...
