by Josh Lusk | Mar 23, 2016 | Content Marketing, Social/Digital Marketing
A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same study found that only 59 percent rated their blogging efforts as effective, down from 2015. There are likely a number of reasons why that...
by Josh Lusk | Jan 22, 2016 | Conferences & Events, ETFs, Financial Services, Social/Digital Marketing
On Sunday, Joe Anthony and members of the Gregory FCA team will join the brightest minds in the exchange-traded product business in Hollywood, Fla. at the Inside ETFs conference hosted by ETF.com. As we’ve written on this blog before, the conference temperament almost...
by Josh Lusk | Jan 4, 2016 | Conferences & Events, Social/Digital Marketing
Headed to CES? Don’t forget your NewsHackers CES bingo board. If you’ve been to the world’s largest consumer electronics show before, you’ll know what we’re talking...
by Josh Lusk | Nov 12, 2015 | Financial Services, RIAs, Social/Digital Marketing
Want to make your financial services firm’s marketing engine hum? Ditch the idea that having a blog is an optional thing. Recast the “if I get to it” sidebar project that characterizes most firms’ blogging efforts into the hub of all your outbound media relations and...
by Josh Lusk | Dec 8, 2014 | Financial Services, Social/Digital Marketing
There is no disputing the fact that social media has evolved from its original purpose as a social communications medium into a tool businesses leverage to sharpen and refine their messages, helping them succeed in their industry. Here at Gregory FCA, where we help...
by Josh Lusk | Apr 28, 2014 | Financial Services, RIAs, Social/Digital Marketing
It’s no secret that LinkedIn has been the social media “gateway drug” for financial industry firms. For an industry that has long conducted business via referral and on the basis of who you know, the utility of LinkedIn makes the network the natural first step into...
